Jun 09, 2011 when richard rumelts good strategybad strategy was published in 2011, it immediately struck a chord, calling out as bad strategy the mishmash of pop culture, motivational slogans and business buzz speak so often and misleadingly masquerading as the real thing. Good strategybad strategy by richard rumelt youtube. When richard rumelts good strategybad strategy was published in 2011, it immediately struck a chord, calling out as bad strategy the mishmash of pop culture, motivational slogans and business buzz speak so often and misleadingly masquerading as the real thing. The difference and why it matters good strategy, bad strategy by richard rumelt good strategy, bad strategy dissects good strategies by using historical examples from a variety of fields, and offers insight into developing our own effective strategies through practical advice and a solid blueprint. Good strategy, bad strategy pinpoints the polar difference. Instead, bad strategy involves fillintheblank, templatestyle thinking. Richard rumelt, described by mckinsey quarterly as a giant in the field of strategy and. Since then, his original and pragmatic ideas have won fans around the world and continue to help readers to recognise and avoid the. Rumelts research has centered on corporate diversification strategy and the sources of sustainable advantage to individual business strategies. Richard rumelt, ucla professor, outlines 4 common ways that companies often fool themselves into a bad strategy in a mckinsey quarterly article here based on his book good strategy bad strategy.
The difference and why it matters, richard rumelt argues that the essence of strategy is discerning the one or two critical issues in a business problem and concentrating effort on them. The comment of prof rumelts colleague appears banal but gets to the heart of the matter. Oct 25, 2011 richard rumelt shows that there has been a growing and unfortunate tendency to equate motherhood and applepie values and fluffy packages of buzzwords with strategy. Richly illustrated and persuasively argued by a researcher, teacher, and consultant, richard rumelt has authored the playbook for anybody in a leadership position who must think and act. A hallmark of true expertise and insight is making a complex subject understandable client to consultant. A rumelt perpsective on good strategy linkedin slideshare.
Good strategybad strategy is an enjoyable exception. The lead british ships took a great risk, but nelson. When a diagnosis classifies the situation as a certain type, it opens access to knowledge about how analogous situations were handled in the past. Since then, his original and pragmatic ideas have won fans around the world and continue to help readers to recognise and.
Richard rumelt shows that there has been a growing and unfortunate tendency to equate motherhood and applepie values and fluffy packages of buzzwords with strategy. Part i good and bad strategy 9 chapter 1 good strategy is unexpected 11 how steve jobs saved apple business 101 is surprising general schwarzkopfs strategy in desert storm why plan a remains a surprise chapter 2 discovering power 21 david and goliath is a basic strategy story discovering walmarts secret. Despite rumelts lofty reputation in this crowded field, good strategybad strategy is his first book aimed at a general audience and only his second as a sole author since 1974. Good strategybad strategy by rumelt, richard ebook.
So i am paying you to ask me questions consultant to client. His current research interests center on the dynamics of industry transitions, with a focus on the patterns and forces shaping the evolution of complex industries. Jan 16, 2014 a rumelt perpsective on good strategy 1. Jul 19, 2011 good strategybad strategy has much to offer and has every chance of becoming a business classic. Feb 27, 2018 good strategybad strategy has much to offer and has every chance of becoming a business classic. The difference and why it matters 2011 affiliate link. Pdf good strategy bad strategy richard rumelt, 2011. Good strategy bad strategy pdf summary richard rumelt. The diagnosis and actions that constitute good strategy, the fluff and failures that cause the bad. The premise is that there is very little good strategy, a great deal of bad strategy, and its possible to distinguish the two. Jun 14, 2012 good strategy, bad strategy pinpoints the polar difference.
Good strategy bad strategy by richard rumelt overdrive. Given the number of times ive referred to it recently, ive written up some notes to share. The book argues that the notion of strategy has become much misunderstood. It does an excellent job of clearly defining strategy and giving real world, easytounderstand examples of both good and bad strategy. Strategy is probably the most misunderstood business concept. Strategy comprises a diagnosis that defines the nature of the challenge. The core content of a strategy is a diagnosis of the situation at hand, the creation or identification of a guiding policy for dealing with the critical difficulties, and a set of coherent actions. Written by one of the foremost authorities on the subject of strategy richard rumelt, the book is a true nononsense endeavor. Senior executives who can spot it stand a much better chance of creating good strategies. Richard rumelt shows that there has been a growing and unfortunate tendency to equate momandapplepie values, fluffy packages of buzzwords, motivational slogans, and financial goals with strategy.
The more recent, good strategybad strategy, was the most interesting business book of 2011. Developing a strategy requires making a clear diagnosis of the problem, defining an overall approach to solving it, and creating. I picked up this book not thinking much of it, but was very surprised by how much i learned, which actually is a testament to the pervasiveness of bad strategy in the corporate world something that rumelt talks about right away. This is a blinkist staff pick my boss kept asking me, emily, whats your strategy. I picked up this book not thinking much of it, but was very surprised by how much i learned, which actually is a testament to the pervasiveness of bad strategy in the corporate. Developing a strategy requires making a clear diagnosis of the problem, defining an overall approach to solving it, and creating a set of mutually reenforcing coherent actions. Rumelt states, bad strategy ignores the power of choice and focus, trying instead to accommodate a multitude of conflicting demands and interests.
For a quick overview of his work, make sure to read the perils of bad strategy i was struck by how relevant richards work is to organizations struggling to adopt systems thinking. The emphasis on taking action is a key component of the book. An especially insightful diagnosis can transform ones view of the situation, bringing a radically different perspective to bear. Fluff is gibberish that sounds like a coherent plan, but which doesnt say anything. A good strategy is a specific and coherent response toand approach for. Dec 24, 2017 a good strategy is an entirely intentional and focused problemsolving activity, which focuses on fundamental and vital issues. This is what rumelt says in his book good strategy bad strategy. Bad strategy abounds, says ucla management professor richard rumelt. Align the strategy with the organisations brand attributes. Rumelt, takes a nebulous concept and makes it concrete. If youve ever been told to be more strategic particularly by a manager who cant define what that means, this book is for you. Download it once and read it on your kindle device, pc, phones or tablets.
Combining your own proprietary knowledge of your customers. Good strategy, bad strategythe difference and why it matters. Hughes engineers start to guess at strategies you can only use deduction. Pdf richard rumelt good strategy bad strategy the difference. The advantage flows from coordination and focus as well as from resolving the impossible ambiguity of reality into a problem that fits the organizations resources and abilities, a problem on which the organization can. He debunks these elements of bad strategy and awakens an understanding of.
Jan 01, 2011 good strategy bad strategy flips strategy on its head, cuts out the fluff and digs beneath the success of companies across the ages and teaches us to replicate it by following the kernel basic skeleton of strategy. Good strategybad strategy has much to offer and has every chance of becoming a business classic. Bad strategy is distressingly common because it is much easier to conceive than good strategy, which involves rigorous analysis, logical thinking, difficult choices and focused action. Good strategy, bad strategythe difference and why it. Like a quarterback whose only advice to his teammates is lets win, bad strategy covers. Do not, i repeat, do not read this book if you plan to savor the coming 11 months of political. Good strategy, bad strategy dissects good strategies by using historical examples from a variety of fields, and offers insight into developing our own effective strategies through practical advice and a solid blueprint. Good strategy bad strategy summary by richard rumelt is an all encompassing book that emphasizes the flow of designing a good strategy. Download it once and read it on your kindle device, pc. Alas i spotted one such book good strategy bad strategy. Good strategybad strategy argues that a coherent strategy can be, by itself, a significant source of competitive advantage. The book is easy to read and one of the best ways to convey its flavour is to let it speak for itself with a few quotes. According to richard rumelt in good strategybad strategy.
Richard rumelt has written one of the best books good strategy bad strategy i have read on strategy and i have ready many of them. The british admirals fleet was outnumbered at trafalgar by an armada of french and spanish ships that napoleon had ordered to disrupt britains commerce. Most frequently a great jumble of buzzwords structured into a grammatically coherent format that nonetheless conveys quite little substance, such as using technologically advanced solutions to drive synergy across our geographically distributed teams. Praise for good strategybad strategy rumelts new book clearly elevates the.
Use features like bookmarks, note taking and highlighting while reading good strategy bad strategy. He says that there are 4 hallmarks that we can look out for when detect a bad strategy. The difference and why it matters kindle edition by rumelt, richard. In the second post i expanded out one of these hallmarks fluff. In good strategybad strategy, richard rumelt describes what bad strategy is and why we see so much of it. Good strategybad strategy clarifies the muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful actionoriented strategy for the real world. Here rumelt injects a sense of realism, arguing that strategy does not equate to a list of things you wish would happen p. Feb 22, 2015 billionaire book club good strategy bad strategy. For example, in business, most mergers and acquisitions, investments in. Align the strategy with the overall company strategy. He also shares his framework for what drives good strategy along with guidance on how to create more of it. In the first post of this series i listed the 4 hallmarks of a bad strategy. Reflecting an astonishing grasp and integration of economics, finance, technology, history, and the brilliance and foibles of the human character, good strategybad strategy stems from rumelts decades of digging beyond the superficial to address hard questions with honesty and integrity. Good strategy bad strategy is an enjoyable exception.
He debunks these elements of bad strategy and awakens an understanding of the power of a good strategy. A good strategy is a specific and coherent response toand approach forovercoming the obstacles to progress. Clears out the mumbo jumbo and muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful actionoriented strategy for the real world developing and implementing a strategy is the central task of a leader, whether the ceo at a fortune 100 company, an entrepreneur, a church pastor, the head of a school, or a government. Notes from good strategy bad strategy by jeff zych. Developing and implementing a strategy is the central task of a leader. While he has vented about strategy in articles, in lectures and in advisory work for companies, he has bottled up plenty of frustration over the past decades. Over the last month ive been reading good strategy, bad strategy during my commute, and its been the most thoughtprovoking book ive read in some time. I long ago realised that to understand a business i would learn much more by talking to people involved in daytoday operations than the chief executive.
It utilizes the intelligent application of advantage to reach better placement in the market. Mar 01, 2018 bad strategy shares one of four defining characteristics. Good strategy bad strategy, by ucla anderson school of management professor richard p. Management today drawing on a wealth of examples, rumelt identifies the critical features that distinguish powerful strategies from wimpy onesand offers a cache of advice on how to build a strategy that is actually worthy of the name. This third post deals with the second hall mark of bad strategy. The difference and why it matters by richard rumelt. After youve bought this ebook, you can choose to download either the pdf. Good strategy, bad strategythe difference and why it matters richard rumelt, ucla crown business, 2011 good strategy has a basic underlying logic.
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